Tuesday, February 24, 2015

#5 - Visual Merchandising

Sandro and Maje are two brands managed by two sisters on a worldwide basis. These brands represent two different types of female costumers. Maje is considered to be more girly and feminine while Sandro represents a more sophisticated, unisex kind of edgy style. These stores are always set up next to each other, in every country the concept is the same; the two stores are located next to each other, although they are completely different styles. These windows of the two stores rock it when it comes to representing the target costumer while using the right trends for the upcoming season. 

In Sandro's Visual Merchandising we see the immortal black and white theme with a touch of a bright color such as yellow. In Maje we can find mainly the colors of white and pink which definitely resemble the concept they are trying to express. Both have many elements that include fringe which are a high element of this SS15. I can say for certain that many of the ruled elements in the trends of this season, which include (according to MarieClaire): Delight Denim, Pink Palette in Tulle, Sweet Suede and more, can be found in both of those store. 

Definitely worth the visit, you may be surprised by how many different sides you have when it comes to fashion..


Sandro Prince St. 
Maje Prince St.





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