I would like to make an announcement in
a short delay - since last time it was a great success (Martin Margiela for H&M which I mentioned several times in the past)- the arrival of the designer
ISABEL MARANT to the H&M branch. Press announced the collaboration between the
two, and the collection will be out
at 250 stores worldwide on November 14th,
2013. Excitement at its pick!
The collection will
consist women's clothing, accessories and in addition for the first time ever -
ISABEL MARANT designs for men collection.
This cool idea of cooperation between H&M and well
knows fashion designers are simply brilliant. The idea of taking a collection of well known designer, and make it affordable so can fit any
pocket, using global recognized stores like H&M cause a number of productive things:
First, these collaborations raise the awareness
of the name of the top designers which is always nice to
know..
Secondly, all of us around the world , share
same opportunity to afford designers clothes at reasonable prices
– so we can find them in Israel, USA ,
Singapore , France , Australia , Brazil and Dubai at same time. Feels like some
kind of unity – right? J
In addition,
the access for designers brands is a truly great
feeling - when you can wear a shirt from VERSACE and not taking a loan for that!
For example, during these special collaboration
sales - we can find
MARTIN MARGIELA Shoes on
70% less than it would cost usually.
In the past H&M have
collaborated with several top designers and industry leaders such as KARL LAGERFELD, LANVIN, MARNI, VERCASE, etc..
How refreshing and
exciting is to see more and more collaborations and ventures such as these
.
This is also super smart
strategy on behalf of H&M and others, as it brings into their stores unreal
number of shoppers looking for these designs clothing in reasonable prices – and on the way probably buy other
things.
So there is no
wonder why in each opening
of such event -
the lines in the
malls are insane – But , it's defiantly worth it!
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