Once upon a time we could see fashion mainly in magazines. That was our interaction with trends, style, and anything fashion related. As time shifted towards a Hi-tech and technological world we began to see these elements of fashion basically everywhere. Magazines, advertisements, television, Internet, our mobile devices and more.
One of the biggest tools in creating hype among people regarding a brand is the winning, well known social media platform which allows anyone who uses it (which is pretty much everyone) to be exposed to whatever those accounts post. Whether it’s an account for a brand or for a designer, it is free to use and we can instantly be exposed to many types of visuals, including look-books, ads, and celebrities who wore a certain item from the brand's collection.
Just like I mentioned in my older post about the use of digital media through the brand’s websites, same occurs here. I honestly think that there isn’t even one brand that respects itself that doesn't own an account on Instagram and Facebook, for example.
Instagram is one of the strongest tools for creating a hype nowadays and as a PR intern I know by fact that it plays a big roll. They gain hundreds of thousands of followers, mentioning the brand through hashtags, and more.
Social media is the strongest and most efficient way to create a buzz and to gain recognition among the public environment of these app users .
It is not about the fashion industry anymore where you need to buy a Vogue magazine to look at some fashion, not at all.
Now you just type in the name of the brand in the search bar on Instagram and you are exposed to a lot of information!
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