#7 - Trunk Shows

Why are trunk shows so important and what makes them completely different than fashion shows?

Basically trunk shows diverse from catwalks in a way that they take place most of the time in boutiques, or any kind of store; people, from customers to retailers to wholesalers, are invited to check out the collection. The collection is being presented as a fashion event with some food, drinks and a small amount of models; unlike a fashion show where there is a runway and everyone is sitting around to admire the collection from afar. In a trunk show the guests can see the collection as well as touch the garments and feel the materials.

Trunk shows are very important because they help designers, especially new ones to  present their collections, initiate themselves in the industry; by creating connections, establishing their name, and by gaining exposure and more sales volume. 

A good Example for a successful trunk show took place in 2010 by Vera Wang at Erin Cole Couture Bridal in Los Angeles California. In the event Vera Wang presented her bridal line after she decided she wanted to enter the bridal industry. A year later,in 2011 Vera Wang launched her collection in full capacity at David's Bridal. 

Here is a video from the trunk show Vera Wang did a year before her official launch at Erin Cole.